Many Instagramers monetize their Instagram account by posting and sharing their photos daily. Does this type of activity inspire and tempt you? Like bloggers, the youtubers, and any other person who built an audience by producing engaging content, the instagramers fared well in terms of scope and influence; two elements that several brands are struggling to master.
Today, thanks to their reach and influence, Instagram creators have the opportunity to explore multiple sources of income; whether it is a question of transforming this activity into a career or simply to earn what to grant yourself an additional income and this become an easy way to make money online.
Instagram can help you get your business off the ground. The social network that attracts 25 million businesses and 2 million advertisers has qualities to build your image, unite a community and generate income.
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What is Instagram?
Instagram is a free social networking service built around sharing photos and videos. It was first released in October 2010 on iOS and became available on Android in April 2012. Facebook purchased the service in April 2012 and has owned it ever since.
Like most social media apps, Instagram lets you follow the users you care about. This creates a feed on the homepage showing recent posts from everyone you follow. You can Like the posts and comment on them.
In addition to posting photos and videos, which stay permanently on your page, Instagram also allows you to post Stories. If you’ve used Snapchat, you know them. Stories allow you to post one or more photos and videos in a row. Anyone can view them for 24 hours, after which they expire.
On top of that, Instagram also supports direct messaging so you can chat with your friends privately. You can also explore profiles to see what might interest you.
How does Instagram work?
To start using the service, you need to open an Instagram account. You can log in with Facebook or provide your name, email address, and set a username and password. You can even create multiple Instagram accounts, if ever you need to. You also have the option of creating multiple accounts. Once done, you will need to download Instagram for Android or Instagram for iOS. Although Instagram has a website, it is quite limited. It’s okay to navigate your feed, but Instagram is designed to be used on a smartphone.
“Discover” and “subscription” functions
Instagram isn’t much fun without people to follow. Click the magnifying glass icon on the bottom bar and you will open the Discovery page. There you will find photos / users that Instagram thinks you might like, as well as specific categories at the top of the page. Use the search bar at the top of the screen to find the people you want to follow.
On a profile, just click on the Follow button to subscribe to their account. From there, you’ll see their content on your Home tab. You can unfollow an account at any time by following the same process.
You can also set your Instagram profile to private. This means that only people you approve will be able to see your posts. When someone wants to follow you, they have to send you a request for you to confirm, or they won’t be able to see your account. Finally, watch for the blue check mark on the profiles. This means that this is a verified profile, which means that Instagram has confirmed that it is indeed that person. We’ve already covered how to get verified on Instagram if you’re curious.
Why use Instagram?
You might be wondering what the point of using Instagram is when there are so many other social networks around you. The main thing about Instagram is that it is based on photos, which are super easy to take with a smartphone. You don’t need to carry a camera to share the world around you, just snap a photo, apply a filter and you’re good to go.
Even if you don’t care about photography, using Instagram as a “prowler” (where you follow others but don’t post) is totally okay. It’s a fun way to keep up with friends and up to date with many celebrities and companies.
5 Steps To Make Money On Instagram
Money is taboo. There is also no serious and relevant information on Instagram on how to make money using Instagram. What are the methods that work to monetize an Insta account this year? Does it take time to generate additional income? Instagram has become super popular, a place to share your passion through pictures and short videos. You can connect with other enthusiasts, build a community of followers, and become an influencer in your area of interest. You can also use Instagram to promote your business online.
Find your niche
Here’s a good place to start. Choose a subject that works, but above all a subject that is little used. Ideally, you should find a subcategory of a large theme. This saves you from dispersing yourself with non-engaging content and allows you to reach a specific audience.
For example:
●Instead of promoting fitness, position yourself on fitness for the over 40s.
●Rather than an account on organic food, target organic breakfasts.
●Instead of a travel account, bet on the theme “ traveling with your animals ” .
Build your community
“Rome was not built in a day! “. This proverb is also valid for an Instagram community. It takes time and above all: to be active. Regularly publish quality content that contains human and personal touches. Please note, this content must reflect the chosen niche. Really keep your theme in mind and don’t get too scattered. Use hashtags related to the post and the general tone of your account to attract Instagrammers.
Instagram is a platform for exchanges. Consider following and interacting with accounts that have the same passions as you. Like and comment on their posts to gain visibility. Take the time to bond with your followers. Cultivate regular interaction, respond to comments, ask for their opinions on your content, offer contests and share photos of your followers on your feed or in your stories.
Offer affiliate products
Instagram is a strong market place. Before being able to collaborate directly with brands, it is necessary to bet on the affiliation. This technique involves selling a company’s products on your account in exchange for a commission. To get started, subscribe to the brands whose articles interest you. Be active on their page by offering advice to their community.
To find goods or services to promote, also use affiliate platforms like Affilae, Awin, Club Affiliation or even Amazon. Post product reviews in your feed, as well as in stories and place your affiliate link in your bio. If possible, offer coupon codes to your community to generate more sales.
Approach the brands
The next step to making money on Instagram is to canvass brands. Be careful, don’t start until you’ve built a community of at least 4,000 subscribers.
The ideal is to start with small brands (less than 10,000 followers). Take care of your first contact with them. Start by describing your community: number of followers, subscriber profile (over 40, fitness enthusiasts, for example), type of content published. Also give figures on engagement: value the clicks on your links (biography or story ), as well as the number of likes and comments per post.
Then talk about the added value you will bring to their brand, the type of publication you can offer, the angle of attack… Finally, make yourself available to answer any questions from the brand. Suggest an exchange by email or phone.
Sell directly
After taking the time to build a strong community, it’s time to stand on your own feet. Surf on your notoriety to sell your products and services on the platform. Of course, these products must have a link with the theme developed on your account.
You can sell services (content creation, consulting, training, etc.), open your own online store or even sell your photos. Everything will depend on your niche, your skills and the needs of your target.
With 1 billion active users, Instagram represents a significant share of the target market, regardless of the niche selected. Find an untapped topic, build a community, and you can monetize your account! However, you will have to be patient: a community is being built stone by stone and the first loyal followers are the most difficult to obtain.
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Collaboration with brands through sponsored publications
The term “influencer” is used frequently these days. An influencer is someone who has successfully built their online influence by sharing high-value content. Influencers are viewed by members of their audiences as trusted experts, trendsetters and respected opinion leaders in certain areas.
However, the reach and size of your Instagram account aren’t the only factors that brands may be interested in; Equally important is the trust that your audience has in you.
As an influencer, it can be difficult to find a balance between integrity and profit. If the profit generated on Instagram is not your only source of income, you will be able to select which brands to collaborate with, just as brands carefully select Instagramers with which to partner.
How to monetize your Instagram account
Depending on the type of content you create, your audience, and your level of involvement, you can make money on Instagram in different ways and learn how to manage your money if you will gain a big amount:
●By posting sponsored posts for brands that want to reach your audience.
●By becoming an affiliate and thus earn commissions by selling the products of brands.
●By selling your own physical or digital product, or by offering a paid service.
●By selling your photos.
It is important to note that all of these income channels can be explored simultaneously, not one excluding the other. Let’s start with the most common approach when it comes to monetizing your Instagram account: collaborating with brands as an influencer.