Having an email list is a fantastic way to keep in touch with prospects, while still giving them the freedom to either stay subscribed or opt-out. Having this type of list gives you a direct line of communication to potential customers and can be an invaluable tool to increase your business revenue. Every business should consider investing the time and effort into growing their email list for the following reasons:
· Increases brand awareness and visibility.
· Establishes trust and credibility.
· Nurtures relationships with customers.
· Create repeat customers and referrals.
· Leverages customer feedback.
· Generates more organic traffic to your website.
Getting started on building your email list can seem daunting if you don’t know where to start. But, no worries! There are a few simple strategies you can employ to quickly grow your email list. Here is a list of the top 10 fastest ways to build your email list:
- Create Content Offers
The best way to get eyes on your website is to create content that resonates with your target customer. This content should be valuable, easy to consume and link back to any forms or sign-ups for email subscriptions. Each piece of content should provide a solution for a specific customer pain point. Additionally, you can incentivize content offers with a lead magnet. These lead magnets can come in the form of a coupon, downloadable guide, free ebook, or any type of valuable content that helps your subscribers.
2.Hold Contests or Giveaways
This is a great way to grow your email list quickly. If you offer an attractive prize, or a highly sought after item, you are likely to gain some new subscribers. You will have to let them know the rules of the contest, including that they have to sign up for your email list to complete their entry.
-
Utilize Pop-Ups
Using website pop-ups has been proven as a successful strategy to increase sign-ups. Pop-ups can appear when someone arrives on your website, during the checkout process, or even when someone wants to download an eBook or sign up for an event. They can be an effective way to capture potential leads, but used too often, can become annoying, and potentially cause more subscribers to opt-out of your list. -
Run Social Media Ads
Social media has two main advantages when it comes to collecting more subscribers: reach and retargeting. Reach helps you to connect with your target audience and retargeting allows you to re-engage users who have already been to your website and shown some level of interest. Both of these strategies allow you to connect with people that might be interested in what you offer and can quickly add to your email subscription list. -
Include an Option to Sign Up on Your Homepage
Your homepage is the most-often visited page on your website. This is why it’s important to add a prominent call-to-action (CTA) for potential leads to sign up for your email list. One mistake business owners make is keeping the CTA small and out of sight. A large and eye-catching CTA will perform much better than a small, easily overlooked one. -
Utilize a Lead Form
Lead forms are a great way to capture subscribers quickly. This is a form that someone can fill out to receive more information about your brand or product. You will want to place this form prominently on your website or landing page, as it should be simple and easy to find. Having a lead form allows you to capture names, addresses, and even primary contact information to use for your email list. -
Encourage Referrals
You already have a list of people who follow or do business with your company. You can leverage this to quickly build your list. Ask them to refer you to their friends, family, or colleagues. You can incentivize this with a coupon or even a referral program. This is a great way to organically spread awareness and build your list. -
Leverage Your Existing Content
As stated in the “create content” point, content is an important element when it comes to driving organic traffic. You can re-purpose existing content and offer it as a lead magnet for email sign-up. This gives potential leads a preview of what to expect from your content and incentivizes them to opt-in to your email list. -
Utilize Newsletter Co-Registrations
This is a great way to build your list quickly as it takes minimal effort on your part. With newsletter co-registration, you join forces with other newsletters or companies and suggest or offer that a person can sign up for both companies newsletters simultaneously. This helps to quickly and organically add subscribers to your list. -
Attend Events
Networking, trade shows, and other events are a great way to gain new subscribers. Gather business cards and offer an incentive to subscribe to your list. You can also offer something exclusive that you can’t find on your website like a coupon or discount.
Building an email list can seem daunting and overwhelming, but it doesn’t have to be. Put your best foot forward and use the methods listed here to grow your email list quickly. The most important thing to remember is to make sure your content is valuable, helpful and engaging. That will help build an email list that nurtures relationships and increases revenue for your business.